After launchings its inaugural Model Sustainability Report earlier this month, Nielsen has at present revealed its 2022 Model Sustainability Rankings, with Woolworths, Australia Publish and Bunnings Warehouse all topping client sustainability perceptions of their related classes.

Neilsen surveyed 8,430 Australians shoppers to find out the perceived sustainability credentials of 247 core manufacturers throughout 18 classes.

Every of the 18 classes was assigned a ‘social rating’, ‘environmental rating’ and an ‘general rating’, with the latter being a mixture of the social and environmental rankings. Versus specializing in how manufacturers are positioning their sustainability practices within the market, the findings reveal how client understand corporations throughout key sustainability metrics.


Reaping the rewards of a sturdy push on the sustainability entrance in recent times, Woolworths beat out Coles and ALDI to prime throughout all three sustainability metrics within the Retailers: Supermarkets class.

Amongst homewares retailers, Bunnings Warehouse additionally had the highest efficiency throughout all three metrics, as did the Commonwealth Financial institution within the banking class and SBS, who topped the media and telco class.

Property insurance coverage was topped by NRMA throughout all three metrics as properly, whereas Medibank dominated in private insurance coverage.

Google had the highest spot throughout the electronics class, and Elon Musk’s Tesla scored the very best marks in automotive.

In journey, Qantas took out environmental rankings, however matching plummeting client sentiment in direction of the Aussie airline, it was Air New Zealand that topped social and general rankings.

Andrew Palmer, Nielsen Head of Media Analytics Australia, stated: “Shopper expectations of the sustainability efforts of manufacturers are altering quickly. More and more, they wish to know that their environmental and social claims may be substantiated and aren’t simply ‘greenwashing’.

These rankings, together with Nielsen’s Model Sustainability Report, assist manufacturers to higher talk their sustainability message and to assist guarantee it higher resonates with shoppers.

This primary-of-its-kind evaluation weighs client sentiment towards a model’s sustainability communication, permitting entrepreneurs and advertisers to extra successfully talk their sustainability intentions consistent with the expectations of their clients.”

Every of the classes used within the rankings had been chosen based mostly on their relevance to the Australian client market, by way of market share, prominence, and extra knowledge from Neilsen. No firm was concerned within the choice course of and none had the choice of being excluded.

Nielsen’s Model Sustainability Rankings are a key element of the launched Model Sustainability Report, which was compiled in partnership with dentsu, the AANA, and EDGE Surroundings.

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